E-media:
- Young audience - dont understand media terms, has to be dumbed down
- Appeal to audience, so has to dumb down
- Easy to read, has to be dumbed down
- Depends on institution
- The sun - Entertainment - dumbed down - average joe
- The guardian - Art - in depth analysis - professional audience
- The Graham Norton Show - entertainment - dumbed down - title, relatable examples
Conclusion:
Depends on institution - If viewed as entertainment or art
To an extent it is true
2) How are people and/or places represented in the media products in your case study?
E-media:
- Fans = extremely important - through twitter, shout outs
- Places = positive through twitter
Print:
- Very respectful of other professionals - GQ magazine
3) What is the relationship between media products in your case study and the advertising industry?
Broadcast:
- Chris Martin = figure head for interviews and public relations
- Chris Martin does most of the talking
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