Case Study Plans

1)   "Is the Media 'dumbing down'?

E-media:

• Young audience - dont understand media terms, has to be dumbed down
• Appeal to audience, so has to dumb down
• Easy to read, has to be dumbed down

Print:

• Depends on institution
• The sun - Entertainment - dumbed down - average joe
• The guardian - Art - in depth analysis - professional audience

Broadcast:

• The Graham Norton Show - entertainment - dumbed down - title, relatable examples

Conclusion:

Depends on institution - If viewed as entertainment or art
To an extent it is true

2) How are people and/or places represented in the media products in your case study?

E-media:

• Fans = extremely important - through twitter, shout outs
• Places = positive through twitter

Print:

• Very respectful of other professionals - GQ magazine

3) What is the relationship between media products in your case study and the advertising industry?

Broadcast:

• Chris Martin = figure head for interviews and public relations
• Chris Martin does most of the talking 
• 
  

Media Textual Analysis.

As with many high budget film trailers, there are multiple film trailers that they release, I've included two of them because I couldn't deicide which one would be better then the other.






Media Forms:

1) How does the film trailer attract and maintain the audience's attention?

Media Representations: 

2) How is gender represented in the film trailer?

Media Audiences:

3) What is the target audience for the film?

Media Institutions:


4) What values and characteristics of Hollywood are shown in the trailer?

Technophobes

It will be a fly on the wall type documentary, a big brother type of thing. The house will be filled with technology and force the people who are scare of the technology to use it, and overcome their fear of technology. I would put an attractive young male and an attractive young female to attract the male gaze and the female gaze. Mainly students will watch it, so probably people in socio economic classes E D and C1. Also there will be a 30 year old male and female, and also a much older male and female. The target audience of BBC3 is a young audience and is roughly equally watched by males and females. It will be shown at roughly 10:30, after the watershed so that swearing and other things can be included such as any sexual activities. There will be a voice over also.

The documentary cover above is of a film called Iraq in fragments. On the cover there is a mid shot of a boy dressed in white looking pretty worried and half of his face in light and the other in dark. whilst a building is burning in the background, and black smoke leaving the burning building and a small back of red fire in the middle of the black smoke. The black smoke is flying off into the pure blue sky.

The title of the film has the connotations that Iraq is like a puzzle because it is in "fragments" and needs to be put back together. A different interpretation of this is that Iraq has been blown into pieces, and is only a fraction of what it used to be, this would tie into the picture because of the burning building in the background. Another interpretation could be that the boy has put the the building on fire and is fleeing from the scene, and with the title it could mean that the Iraq people are the ones destroying the country.

The use of the young boy show innocence and that the bombing or fragmentation of the nation has caused innocent deaths and injuries. The boy looks scared and that could be showing how the country feels because of all the things that are going wrong with the country. Half of the boys face is in light and the other half is in darkness. This could show that they boy is innocent now but because of how his country is being destroyed he might 'go to the dark side' pardon the cliche. By the dark side I mean terrorism and trying to blow up American and British troops that are in Iraq or maybe even innocent people of Iraq.