Case Study Plans

1)   "Is the Media 'dumbing down'?

E-media:

• Young audience - dont understand media terms, has to be dumbed down
• Appeal to audience, so has to dumb down
• Easy to read, has to be dumbed down

Print:

• Depends on institution
• The sun - Entertainment - dumbed down - average joe
• The guardian - Art - in depth analysis - professional audience

Broadcast:

• The Graham Norton Show - entertainment - dumbed down - title, relatable examples

Conclusion:

Depends on institution - If viewed as entertainment or art
To an extent it is true

2) How are people and/or places represented in the media products in your case study?

E-media:

• Fans = extremely important - through twitter, shout outs
• Places = positive through twitter

Print:

• Very respectful of other professionals - GQ magazine

3) What is the relationship between media products in your case study and the advertising industry?

Broadcast:

• Chris Martin = figure head for interviews and public relations
• Chris Martin does most of the talking 
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